Palmer Group

The Palmer Group’s ambition is to be Norway’s best distributor of alcoholic beverages in the premium segment. We work tirelessly to optimise profitability for our valued producers and customers. An efficient value chain that focuses on quality, value for money and, not least, personal follow-up means that we can deliver on our mantra: Good taste pays off.

Our job is to connect quality producers with customers within HORECA, Vinmonopolet and grocers. Satisfying these different target groups is what we live for, and off.

Today, the Palmer Group is one of Norway’s leading importers and distributors of alcoholic beverages. With sales of NOK 320 million (EUR 30 million), inclusive of alcohol taxes, we are growing rapidly in all sales channels. The Palmer Group comprises the import companies Palmer Wine, Palmer Spirits, House of Wine and Palmer Sales Partner.

We differ from our competitors thanks not just to our strong position vis-à-vis Vinmonopolet but also thanks to our strong position vis-à-vis the restaurant industry. These sales are made through Palmer Sales Partner, as well as our external partner Hansa Borg Bryggerier (Norway’s second largest brewer), where we are the sole supplier of wines to the licensed market.

Around 40 per cent of our total sales come from the licensed market, compared with an average of 10 per cent for the industry.

The Palmer Group works with Cuveco, its logistics partner, and all the leading wholesalers in Norway.

The Palmer Group started with the founding of the former wine company Palmer & Co. in 1997 by the late Ida Palmer. Lars-Reidar Huth took over the helm from 1998 until 2019. Our current CEO is Pål Atle Skjervengen. He has been one of Norway’s leading market actors since he established and built up Norway’s first private importer when Vinmonopolet was split up in 1996.

Palmer enjoys its present position thanks to formidable growth since its founding. Today, the Palmer Group imports and distributes more than 500 alcoholic and non-alcoholic products, in all price classes, from more than 60 producers from around the world.

The Palmer Group is a solid, independent company. Its four largest owners are the Løvenskiold family, the Collier family, Skjervengen and Huth. Operationally, we are 18 forward-leaning colleagues who are constantly pursuing new market shares. We are passionate about generating profitability and extra value for our suppliers and customers, as expressed by our mantra: Great taste pays off!